Five Ways to Promote Your Text-to-Give Campaigns on Social Media (via Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits)
March 7, 2011
Many nonprofits are experimenting with text-to-give fundraising, but thus far results have been mixed. Nonprofits that have the resources or connections to tap into media, celebrity or large e-mail lists have done well, but many others are simply breaking even (or not). One reason may be that the online promotions of text-to-give campaigns have been mostly limited to text-only KEYWORD and SHORTCODE pitches, such as "Text TIGER to 2022 … Read More
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