Many nonprofits are experimenting with text-to-give fundraising, but thus far results have been mixed. Nonprofits that have the resources or connections to tap into media, celebrity or large e-mail lists have done well, but many others are simply breaking even (or not). One reason may be that the online promotions of text-to-give campaigns have been mostly limited to text-only KEYWORD and SHORTCODE pitches, such as "Text TIGER to 2022 … Read More
via Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits
2 Replies to “Five Ways to Promote Your Text-to-Give Campaigns on Social Media (via Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits)”
Make sure that your organization understands CANSPAM and other similar federal laws about text messaging and charity-based marketing. The FTC has been coming down hard on small businesses and increasing the fines for violations of statutes and regulations it enforces.
FTC web pages on CANSPAM can be found here: http://bit.ly/fku7dB and http://fcc.us/6GGP
Thanks Anthony – this is so helpful!